A Scots brewer has sparked controversy and outrage by offering anyone who get a tattoo design of their logo free beer for life. BrewDog, the Scottish brewing company famous for making excessively potent beer is opening a pub in Aberdeen, Scotland and are planning the promotional stunt on the opening night.
Co-founder and managing director of Brew Dog, James Watt said: “We’re going to have a tattoo artist in the pub on the opening night and we’re offering free beer for life to anyone who will have the BrewDog logo tattooed on their body”. He went on to say that he and his business partner were considering it as well.
The pub will aptly named The Brew Dog Bar and is set to open in September of 2010, but not with the blessing of the local licensing board, who were a bit dismayed over the idea and put it this way-“Think about an 18-year-old going in there on opening night thinking it would be a great laugh to get a tattoo for free beer. “He’s going to live for the next 60 years or so with this stupid tattoo, provided he doesn’t end up with health problems due to the amount of free alcohol he’s consumed.”
BrewDog recently made headlines for producing the $700+ bottle of beer called, End of History, which is 55 per cent alcohol and served in full body animal skins. The brewers also offer the 41 per cent Sink the Bismark beer, and the 9.2 per cent Hardcore IPA.
For more great stories visit 101 Tattoo Facts or for information about an ankle and foot tattoos at your local pub.
They've finally found a way to get alcoholics to voluntarily brand themselves.
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